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La trama de la comunicación
Print version ISSN 1668-5628
Abstract
ZAROWSKY, Mariano. Oscar Masotta/Eliseo Verón: Un itinerario cruzado en la emergencia de los estudios en comunicación en Argentina. Trama comun. [online]. 2013, vol.17, n.2, pp.271-290. ISSN 1668-5628.
We will attempt to track the crossings of Oscar Masotta and Eliseo Verón, as leading actors in the emergence of the mid-60's communication studies in Argentina. We will explore, on the one hand, the patchwork of practices, discourses, and disciplines where the "communicational fact" is isolated as a specific field of theorization and knowledge, and, on the other hand, the contributions of Masotta and Veron's exchanges and arguments to delimiting a field of knowledge arising around communication phenomena and consolidating the discipline identity. A point will be made of both Masotta and Veron's involvement in the Di Tella Institute, and their interaction between artstic avant-gard movements and social sciences. This multiple crossing space betrays a zone of productive intersections both between aesthetic and theoretical imagination, and between the irruption of avant-garde movements and the rising communication-based field of knowledge.
Keywords : History; Communication studies; Intellectuals; Argentina.