Abstract

MUNOZ-TAPIA, Sebastián. “Mi sangre y mi familia”: la construcción subjetiva de un rapero y la individualidad en las clases populares del Buenos Aires contemporáneo. Astrolabio [online]. 2023, n.30, pp.144-176. ISSN 1668-7515.  http://dx.doi.org/10.55441/1668.7515.n30.30669.

This article aims to analyze the subjective construction of a Buenos Aires rapper, in his artistic work and his daily life. It is claimed that the way he elaborates his public character is related to the native categories of “jugársela” (“take a risk”) and “estar jugado” (“in a bind”), which are connected with the broader currents of individualization associated with the use of social networks, the spirituality of the New Age, psychologization, and the rapper device itself. In this way -through the analysis of song lyrics, video clips, Instagram posts, field situations and interviews- it is shown how Núcleo -the rapper in question- presents his “weaknesses” and “strengths”, emphasizing his personal activation and relationships with others; extends its links to “energies”; exhibits himself as someone attached to “hip-hop culture”; and describes himself as a person responsible for his family. In this way, it establishes a particular relationship between the individual and the collective that allows us to investigate a singular figure of the individual presents in the popular classes of contemporary Argentina, which is different from the type of individualism that is attributed to neoliberal conceptions.

Keywords : rap; individuality; social networks; popular classes; subjectivity.

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