Abstract

MORALES CONTRERAS, Gabriela Susana; CALDERON-VILCA, Hugo D.  and  SUCARI LEON, Reynaldo. Factores del modelo de aceptación tecnológica que influyen en el uso de Facebook y Twitter por parte de los padres de familia de estudiantes del nivelde Educación Básica Regular. Rev. iberoam. tecnol. educ. educ. tecnol. [online]. 2022, n.33, pp.83-93. ISSN 1851-0086.  http://dx.doi.org/https://doi.org/10.24215/18509959.33.e9.

Social networks are an invaluable technological support, many schools are committed to developing their profiles on Facebook and Twitter, in order to communicate with their target audience. There is interest in evaluating the use of the platforms. The objective is to determine the factors that influence the use of the social network Facebook and Twitter by parents of the Regular Basic Education level. Regarding the methodology, it has been carried out using the simple random sampling technique in order to determine the validity of the model. Likewise, the Structural Equations Model is used, which will allow us the effect and multiple relationships between the proposed variables. Finally, the model validated 17 survey questions. Being shown that the perceived utility does influence the intention to use the social network Facebook and Twitter, on the other hand, ease of use influences a low percentage of the intention to use, in that sense, the study also details a data Very significant that ease of use influences perceived usefulness. Finally, the intention of use is the nerve center that defines the development of ease and perceived utility.

Keywords : Technology acceptance model (TAM); Social networks; Degree of acceptance of technologies; Education; Educational technology.

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