Abstract

CALEFATO, Patrizia. La moda come sistema di segni nel mondo iperconnesso. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2024, n.127, pp.18-33.  Epub Nov 11, 2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi127.4580.

This article focuses on the role of fashion as a cross-cultural system capable of expressing tensions, hybridizations, translations, between the languages of the body, in the context of the hyper-connected condition of the contemporary era. The concept of fashionscapes, coined on the model of global cultural flows articulated in Appadurai -scapes, expresses an idea of fashion that today gives life to landscapes, perspectives, territories, real and imaginary, made of physical matter and sign matter, of organic bodies and digital data. The essay will analyze the transformations introduced in the fashion world by the Coronavirus pandemic, with particular reference to the role of digital media.

Keywords : Fashion; body; fashionscapes; fashion and pandemic; digital fashion..

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