Abstract

TESORIERE, Pablo. Comunicación visual en redes. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2024, n.127, pp.196-208.  Epub Nov 11, 2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi127.4591.

In social networks, the image dominates the way of perceiving our reality, being able to condition us when making decisions. Visual communication is a trendy marketing tool. Companies are aware of the impact that visual elements produce on the consumer, who manage to connect emotionally with the viewer instantly. How can you take advantage of this moment? Carrying out a constant production with visual and audiovisual content that complements the informative text, interacting with social media and willing to invest in advertising, by hiring influencers and celebrities.

Keywords : Communication; networks; image; Fashion Film; diffusion; Influencers; spectator; audiovisual; marketing; companies; fashion..

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