Abstract

PALOMBELLA, Ida. Sostenibilità e moda: una prospettiva italiana. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2024, n.128, pp.182-198.  Epub Nov 11, 2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi128.4862.

The current pandemic is shifting consumers’ attention towards the adoption of a more sustainable attitude in their consumption choices. Lacking of a specific international and domestic regulation concerning sustainability, it is often the same companies, or companies associations, such as the Italian National Chamber of Fashion, to adopt self-regulations to ensure the development of a more sustainable business model. In this respect, intellectual property is a key to distinguish a sustainable business, on the one hand for the research and development activities that lead to the filing of green patents; on the other, through the identification of sustainable features of products and services identified by certification marks.

Keywords : sustainability; consumption; business model; green patents; certification marks; intellectual property; consumers; research and development..

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