Abstract

RUCQ, Julieta  and  NANNINI, Victoria. Face Mask is the Message . Temas debates (En línea) [online]. 2020, n.40, suppl.1, pp.343-355. ISSN 1853-984X.

The present work stems from a PhD research seminar and its subsequent article focused on reflecting on the fleeting adoption of face masks in everyday life, as a ‘medium’ in the terms proposed by Marshall McLuhan: all mediums are messages. So much so, this article aims to address the reasons for its use, the circulation of meaning within society, as well as the new bonds established between people with renewed meanings of identity. In this way, the body, the senses and fashion constitute devices reconfigured by this medium and allow comparisons to be made with other cultures, such as Eastern ones, regarding the use of veils by Muslims, Islamic and Arabs as well as face masks, which have been used in Japan for several years.

Keywords : Face mask; Medium; Communication; Body; Fashion; Senses.

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