Abstract

BERGESIO, Liliana  and  MONTIAL, Jorge. Patrimony Statements, Tourism and Local Knowledge: Folklore  Studies Posibilities in Quebrada de Humahuaca Fairs Case (Jujuy - Argentina). Trab. soc. [online]. 2010, n.15, pp.19-35. ISSN 1514-6871.

Quebrada de Humahuaca is set in the central portion of the Jujuy Province (Northwest of Argentinian Republic) and it has been inhabited approximately by 11.000 years. In 2003 this region was declared "Cultural and Natural Patrimony of Mandkind" by The United Nations Educational, Scientific and Cultural Organization (UNESCO). From that date the cultural and adventure tourism circuits development increased. This statement gave new impetus to Quebrada de Humahuaca in the national and international tourism market. And the rise of the latter in the area generated each little town to look its own alternatives to attract visitors. The most common strategies include fairs and festivals seeking to highlight particular characteristics. In this study we will analize the case of Coctaca town (Humahuaca department), and also an eventa being done there in febraury, wich includes "Flavors of History" fair, the "Andean Women Meeting", and the "Serenade to the Cultivation Terraces". The objective of this study is to raise the possibilities that studies of folklore provide inside topis as the local and the global, culture and economy, the producers and their products and tourism with its demands and expectations.

Keywords : Patrimony; Local [global]; Tourism; Folklore.

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