Abstract

HEREDIA, Mariana. Globalization and upper classes in the Argentine wine boom. Trab. soc. [online]. 2015, n.24, pp.267-284. ISSN 1514-6871.

This article presents the recomposition of wine elites face to wine's globalization. The speed and depth of these changes in an enclosed space and in an activity clearly linked to the social elites of this Argentinean province make this case a privileged observatory of upper class in the context of economy transnationalization. Based on documentary materials, an extensive statistical and field work, it explores the local and global history of this boom, it presents changes in the forms of companies' ownership and management and it describes the resulting relationships among managers and winemakers as well as their links to less skilled workers. In a dialogue with social stratification studies, it demonstrates the heterogeneity, fluidity and opacity of wine elites and the new principles of integration, coordination and distinction of these elites in today's capitalism.

Keywords : Elites; Upper classes; Globalization; Winemaking; Argentina; Social stratification.

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