Abstract

CORREA, María Eugenia. "With the own stamp": singularity and innovation in cases of selfentrepreneurships of fashion design in Buenos Aires city. Trab. soc. [online]. 2016, n.26, pp.23-33. ISSN 1514-6871.

The last decade has been characterised because of a high expression of artistic and cultural productions linked to the creation of self-entrepreneurships of design, in diverse points of the country, as in Buenos Aires city as well. In this context, the independent scene has configured the diffusion of numerous entrepreneurships of fashion design, related to accessories and dress created into a deployment of originality, crafts and innovative development applied to the created pieces. In this sense, the use of textile material of discard, the same as non-conventional ones, innovative formats, craft and original designs, and other elements contribute to the search of distinction in the construction of the own trade mark, invoicing creativity, knowledge, research and action oriented to a 'giving self an identity' in the path of recognition. Design as symbolic object of distinctive value, in a social space where the non-massive products are recognised, is offered as a way of giving an identity to the user, consolidating her/his singularity and own personality. According to that, this article is oriented to reflect about the identity construction in terms of distinction and innovation from different productions of fashion design, analysing cases of selfentrepreneurships of Buenos Aires city.

Keywords : Self-entrepreneurship; Design; Identity; Innovation; Singularity; Creative productions.

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