Abstract

GOMIS, Redi  and  CECENA, Iván. Living from art: business models in the economic activity of independent musicians in Tijuana, Mexico. Trab. soc. [online]. 2019, n.33, pp.181-190. ISSN 1514-6871.

The work focuses on the study of the economic activity of independent musicians. It has two main objectives: (1) knowing the strategies or business models that they deploy in order to obtain income from their cultural proposals, and; (2) determine how they incorporate information technology into these projects. The empirical data come from fifteen interviews conducted to independent musicians of different musical genres that display their work in the city of Tijuana. In general, they tend to favor the modalities of live performances over the sale of songs. The Internet, especially social networks like Facebook, is used fundamentally under the logic of promotion.

Keywords : independent musician; business models; cultural economic activity; TICs.

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