Abstract

SACCHI, Emiliano. Enterprise form, post‐fordism and extractive operations in postcolonial capitalism. An study based on the Benetton case. Trab. soc. [online]. 2021, vol.22, n.37, pp.397-418.  Epub July 01, 2021. ISSN 1514-6871.

At the end of the last century, Benetton could be understood as a paradigm of the post-Fordist transformations of capitalist accumulation. In recent years, Benetton has been singled out as one of the names (along with Chevron, Monsanto, Barrik Gold, etc.) of the so-called neoextractivism. At first glance, it seems that it is a question of a disjunctive between two readings of capitalism and its contemporary logics. On the one hand that of post-Fordism theorists and in the other, those that are formulated in terms of extractivism and dispossession. If the first put the emphasis on the increasingly subtle, more indirect, more immaterial, more “governmental” forms of the Enterprise Form, the second put the emphasis on the most directly dispossessive, violent, "prehistorical" and "sovereign" character of capitalism. But beyond the heterogeneity between them, Benetton is the name of a company characteristic of post-Fordist mutations and it is also the name of the latifundium inheriting the "original accumulation" of the late nineteenth century. For this reason, our proposal is to try to understand the conjunction beyond the apparent contradiction, between the immaterial moment of forms of exploitation based on the valorization of languages, affects, subjectivities and the violent moment of original accumulation. For a diagnosis of our time, we must be able to understand the meaning of these variegations that account for the novelty and the original in the global scale of capital.

Keywords : enterprise form; post-fordism; primitive accumulation; dispossession extraction.

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