Abstract

SOSA VARROTTI, Andrea P.. Estrategias de legitimación de la producción flexible en el agro. Un análisis de las prácticas discursivas de las empresas en red (Argentina). Mundo agrar. [online]. 2019, vol.20, n.45, pp.124-124. ISSN 1515-5994.  http://dx.doi.org/https://doi.org/10.24215/15155994e124.

My goal is to study one of the main legitimation strategies of flexible accumulation upon which several agricultural mega-companies built their impressive expansion in Argentina since the 1990s. I analyse these companies’ discursive practices related to their business scheme, which they called network andpresented as a “win-win model”. Through a qualitative approach (interviews and document analysis), I show the way in which these discourses appeal to a regime of justification of the distribution of beings and objects that introduces a connexionist spirit in agrarian capitalism.

Keywords : Agribusiness; Entrepreneurial discourses; Network model; Flexible accumulation; Argentina.

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