Abstract

HERNANDEZ, Juan Jesús. La promoción de la vitivinicultura argentina: seis décadas, una función, múltiples actores. Mundo agrar. [online]. 2021, vol.22, n.50, e169. ISSN 1515-5994.  http://dx.doi.org/https://doi.org/10.24215/15155994e169.

The Argentine State has participated in multiple ways in the promotion of Argentine viticulture understood both as policies to support innovation, competitiveness and investment, as well as intervention in the markets to sustain remunerative prices for some of its actors, according to the extent of the concept adopted by the General Law of Wines 14.878 / 1959.

This article studies how the promotion of this agribusiness was implemented by the State from the enactment of that law to the present, identifying which organizations assumed tasks that would try to generate benefits for a group of agents, although they could also harm others and therefore be questioned by them. The definition and extension of the concept and the distribution of tasks among state or mixed organizations generated disputes over the decades. The methodology is qualitative and focuses on the analysis of specialized bibliography and interviews with key stakeholders.

Keywords : Viticulture; Promotion; Organizations; State.

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