Abstract

MEYER, Gustavo  and  BARBOSA, Gabriel Túlio de Oliveira. Notas sobre a expansão do agronegócio: das regularidades discursivas aos homens de camisa azul. Mundo agrar. [online]. 2022, vol.23, n.52, e185. ISSN 1515-5994.  http://dx.doi.org/https://doi.org/10.24215/15155994e185.

This article reflects on the intertwining between discourses and images that support the expansion and embeddedness of the so-called “agribusiness society”. Although its operation implies the imposition of interests, manipulated by those who occupy a privileged position, the discursiveness that sustains their practices is inserted in the border of the field of culture. Through an ethnography directed to social groups that inhabit such a society in a portion of the Brazilian Central Plateau, we describe how these groups, triggering a kind of prototype (the “blue-collar man”), share an ethos, values, beliefs and traits that forge a collectivity and an identity.

Keywords : Agribusiness; Discourse; Ethos; Image.

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