Abstract

ACETTA, P.; CASTIGNANI, M.I  and  ROSSLER, N. Context factors affecting the competitiveness of dairy companies in the center of Santa Fe. FAVE. Secc. Cienc. agrar. [online]. 2022, vol.21, n.1, pp.7-20. ISSN 1666-7719.

The objective of this work is to carry out an analysis of the factors of the context, macroenvironment and specific environment, which may influence the competitiveness of dairy companies in the center of the province of Santa Fe. To analyze the general environment, the PESTEL framework was implemented and to analyze the specific environment, Porter's Five Forces model was used. Based on the opportunities and threats detected, actions are proposed that contribute to the definition of the different competitive strategies that companies could develop based on their resources and capabilities. A good balance between the factors that generate wealth, cause more attractive and sustainable companies. The challenge for dairy companies is to be innovative and achieve organizational resilience. Among the opportunities, the influence of new technologies for products, processes and services and the possibilities of adding value to the product and by-products of the different processes stand out. Among the threats, the strong competition for land resources stands out, as well as the figure of the primary producer as the price taker of inputs and primary production, highlighting the importance of scale and the addition of value to production.

Keywords : General environment; Specific environment; Competitive advantages; Opportunities; Threats.

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