Abstract

MAYORA, Román Eduardo. Pop Atmosférico: Sobre Marshall McLuhan y la estética contemporánea. Trama comun. [online]. 2015, vol.19, n.2, pp.331-345. ISSN 1668-5628.

We propose a reading of some texts of Marshall McLuhan, in relation to the problems and research questions that we are currently addressing, whose object of study is pop culture today (Masters in Cultural Studies, UNR). Given that the work of McLuhan established bases of understanding and raised laws functioning of mass media, in close relation to technological dimension, we try to focus some of his theories to the analysis of aspects of pop culture that we are currently studying, while pop culture appears strongly related (both in its historical version "pop art" and the current massive pop productions) with the expansion in the use of media and the availability of different technologies of production, distribution and consumption both electrical and electronic. We also refer to the work of Jean Baudrillard and Andreas Huyssen, allowing us to analyze pop culture from perspectives that bring us closer to the aesthetic production and cultural iconography. Finally, we will propose a reflection on various aspects of pop culture related to music, which appears on our horizon of analysis as one of its fundamental significant dimensions.

Keywords : Pop culture; Pop music; Media; Cultural Studies.

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