Abstract

MENIN, Gustavo Nicolas. Los medios en los modelos clásicos de comportamiento electoral . Trama comun. [online]. 2018, vol.22, n.1, pp.47-65. ISSN 1668-5628.

The aim of this article is the bibliographical review of the notion of media in the classical models of electoral behavior. According to the Columbia model, they have the function of activating, reinforcing or converting, taking into account the variables, and the values of the elector in the Political Predisposition Index (IPP), which influences the selectivity and reception of media types and information, respectively. According to the Michigan model, they are an intermediary component between non-political-external and political-personal perception. Such evaluations are held in high selectivity, both in media consumption and in content. Finally, the economic model proposes that the media are sources and free flows of information of a persuasive nature by their ?selection of partial facts? to favor or not to a certain political force in terms of the real or hypothetical benefit that the voter deduces and, therefore, also capable of corrupting the government and the opposition.

Keywords : Electoral behavior; Media; Persuasion; Selectivity; Perception.

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