Abstract

ZUNINO, Esteban Andrés. El tratamiento informativo de las elecciones 2015 en la Argentina . Trama comun. [online]. 2018, vol.22, n.1, pp.83-108. ISSN 1668-5628.

The overall objective of this paper is to analyze the media treatment of the 2015 presidential elections in Argentina made by national newspapers Clarin and La Nación and local newspapers Los Andes and UNO. According to the main objective, it was developed a content analysis of all published news between September 27 and November 22, 2015.That is, a month before the first round and until the day second. In specific terms it wishes to establish: 1) what was the relevance of the issue; and 2) what it was the valence of media coverage. In this work, which is based conceptually on Agenda Setting and Appraisal, an index of importance was used to measure the relevance of news items, and an assessment index was implemented to estimate the valence.

Keywords : Communication; Politics; Election; Argentina; Newspapers.

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