Abstract

FIGUEIRA LEAL, Paulo Roberto; DE OLIVEIRA, Luiz Ademir; MONTUORI FERNANDES, Carla  and  FRANCO MARTINS, Thamiris. Pronunciamentos de Dilma Rousseff no CNRT e na Folha de S. Paulo . Trama comun. [online]. 2019, vol.23, n.1, pp.89-104. ISSN 1668-5628.

The article analyzes the content of President Dilma Rousseff's pronouncements in the National Radio and Television Network (CNRT) in the initial (2011) and final (2014) years of the first government, comparing them to the news frames dedicated to them by the newspaper Folha de S. Paulo. It aims to verify how the former president triggered the Permanent Campaign strategies in the pronouncements and what approaches Folha mobilized in addressing these speeches. The hypothesis is tested that if Dilma's pronouncements sought to better place her in the race for re-election, Folha's frameworks constructed narratives that were largely disqualifying the government.

Keywords : Pronouncements; Permanent campaign; Framework; Media; Policy.

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