Abstract

ANGELELLI, María Belén. Enunciation strategies in tv magazine programs: The case of "el show de la mañana" and "bien despiertos". Trama comun. [online]. 2020, vol.24, n.120, pp.55-69. ISSN 1668-5628.

In 1985, Eliseo Verón explained: "two media go to the same sector, they have the same rubrics, they treat the issues in the same way. One progresses, and the other declines. Why? "(Page 02). In the open TV of the city of Córdoba, Argentina, during 2016, two magazine-type programs were broadcast in the same time slot: El Show de la Mañana and Bien Despiertos. Currently, the first one continues on air, while the second was replaced by another production. We were motivated by E. Verón (1985), and we makes the same question in relation to these programs, especially thinking about the relationship with our framework project: "The politicization of the spectacle: production, texts and reception of television shows". Whatkind of characteristics distinguish them (and lead to success), if they belong to the same gender-P (Verón, 2004), they have the same segments and the same contents? To answer these questions we will do a semiotic study of their enunciation devices to identify some enunciative strategies.

Keywords : Enunciation; Enunciative strategies; Magazine TV programs; TV star hosts; Cordobas´TV programs.