Abstract

GONZALEZ, Leandro R.. Netflix, on "this side" of the contents: the interface and the platform. Trama comun. [online]. 2020, vol.24, n.120, pp.147-164. ISSN 1668-5628.

The article analyzes Netflix regardless of its contents. From the framework of the ecology of the media, it argues that the notions of interface and platform constitute propitious tools to understand this type of contemporary phenomena. The text is organized as follows: first, the object of study is placed under the theory of non-neutrality of the code, with references to its origin and actuality. Secondly, we seek to answer what the appearance of Netflix entails in the history of audiovisual mediatization, with the aim of replenishing the media context and giving account of the multiple links it maintains with its historical antecedents (in particular with regard to genres and styles). Thirdly, an empirical and synchronic analysis of various interfaces of the platform is deployed: starting from the comparison in different technical devices, it will be argued that there is not a single Netflix interface, but that it varies according to software and hardware constraints. The text closes with some final reflections that, taking up the main findings, aim to keep open the analytical and reflective view on the dynamism of media platforms.

Keywords : Netflix; Interface; Platform; Media ecology; Apps.