Abstract

CICOWIEZ, Mariano. PRO’s campaign’s images study: propaganda or reality?. Trama comun. [online]. 2021, vol.25, suppl.1, pp.103-121. ISSN 1668-5628.

The moving images spread for electoral purposes by the PRO party, member of the Cambiemos coalition, for the national campaign in Argentina, 2015, established a style of composition paying tribute to the revealing realism, whose maintheoretical exponent comprises André Bazin’s work. The present study on the design rule of the television spots focuses on the retrieval of recording techniques examined by the French author, in order to identify the signifying structures and their modes of audiovisual reproduction in a series of observation units, whose circulation refers to the pre-selection day of candidacies. To that end, a corpus of work including proselytising announcements has been created, from which an intertextual study was made on the transparency or opacity which determined the electoral party announcements. The results of this study indicate that the PRO party focused on the exhibition of the frame of reference for its technical images, thus concealing the filming artifice.

Keywords : Electoral campaign; Moving images; Cinematography realism.