Abstract

FRATICELLI, Damián. Enunciation and humor in the networks (or how to study memes without losing the joke). Trama comun. [online]. 2021, vol.25, n.2, pp.115-129. ISSN 1668-5628.

With the following paper we hope to demonstrate the need to study the enunciation to apprehend the laughable in the social media networks. In the studies on the subject, the practice of internal analysis of memes and funny videos has been expanded assuming that this explains how they produce the laughable. However, as we will argue, with these internal analyzes that objective is not achieved because the laughable is instituted in the enunciation, so it is necessary to analyze the memes and videos placed in the accounts that published them. To prove this, we will approach the laughable from a communicational and semiotic perspective, building tools that serve to study it. Then we will develop an analytical model that accounts for the enunciation in social networks and, finally, we will analyze some laughable products in order to verify our postulates.

Keywords : Humor; Enunciation; Interface; Hypermedia social networks; Memes; Videos.

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