Abstract

ESCUDERO CASTAGNINO CHAUVEL, Lucrecia. Memes at reception: Media stories in viral times . Trama comun. [online]. 2021, vol.25, n.2, pp.149-181. ISSN 1668-5628.

This article compares the narrativity’s treatment of information in the AIDS epidemic at the beginning of the nineties of the last century with the Covid19 pandemic in the first half of the SXXI. This comparison will allow us to observe the transformations in the mediatization of a "society problem" or issue, and the different strategies approached by the audio-visual media. The hypothesis is that television, radio or press’s formats are not affected in their representation devices, but their agendas, nominations and characterizations of both scourges are. Finally, the article analyses the mechanisms of popular humour expressed in social networks -which did not exist in the time of AIDS- with a corpus of basically Argentine memes.

Keywords : Memes; Covid19 Pandemic; AIDS Epidemic; Narrative Strategies; Mediation.

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