Abstract

ZANFRILLO, Alicia Inés  and  ARTOLA, María Antonia. Characterization of a digital communication models in organizations of the third sector. Vis. futuro [online]. 2019, vol.23, n.1. ISSN 1668-8708.

The changes established by the Ottawa Charter in the conceptualization of public health replaced risk prevention strategies with other promotion strategies focused on the development of competencies. Contributing to a better quality of life for people under favorable social, political and economic conditions implies ensuring the necessary means for greater control over health decisions with intersectoral participation made up of different organizations. The objective of the work is to recognize the communicative models in organizations linked to the health of the Third Sector of the city of Mar del Plata (Argentine Republic) at present. A quantitative, descriptive methodology is adopted on the study population, revealing strategies anchored in prevention, deterministic, vertical, based on the dissemination of content and scarcely oriented towards the collective construction of behavioral patterns that allow awareness of the factors Contributory to psycho-bio-social well-being.

Keywords : Third Sector; Technology Evaluation; Comunication for the Development; Dissemination of Information.