Abstract

GAETE QUEZADA, Ricardo. Relação das universidades com seus stakeholders em Internet: um modelo de análise. Cienc. docencia tecnol. [online]. 2011, n.42, pp.9-39. ISSN 1851-1716.

This paper presents the results of content analysis of websites of the andalusian universities, examined from the perspective of stakeholder theory in the context of university social responsibility through the typologies proposed by the European Commission (2008) and by Burrows (1999). The results show that these universities mostly geared their relationship towards internal stakeholders such as students, Management, Research and Services staff and University Government, through web content and information related to electronic processes. Based on these results, we can state that there is a greater focus of these universities towards the establishment of contractual and transactional relationships with stakeholders at the expense of more reticular relations that contribute to mutual enrichment and permanent members of network, where the university has a major nodal role.

Keywords : Educação; Responsabilidade social universitária; Partes interessadas; Sistema universitário andaluz; Sites web.

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