Abstract

MORENO BARRENECHE, Sebastián. The Outsiders of Uruguayan Politics: approach from semiotics. Estud. - Cent. Estud. Av., Univ. Nac. Córdoba [online]. 2021, n.46, pp.91-112. ISSN 1852-1568.

Abstract This article studies from a semiotic perspective the recent irruption of outsider candidates in the Uruguayan political scene. Specifically, it focuses in four candidates. Three of them gained visibility within the framework of the 2019 Uruguayan national elections - these are Ernesto Talvi, Juan Sartori and Guido Manini Ríos. In addition, the article also includes an analysis of Edgardo Novick, a fourth candidate that joined politics in 2015 as an outsider. The article discusses how these four candidates constructed their positioning within the Uruguayan political scene through the categories of “the academic”, “the businessman”, “the military soldier” and “the hard-worker”, respectively, all of them based on their professional activities prior to joining politics.

Keywords : Outsiders; Uruguay; semiotics; discourse; politics.

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