Abstract

ALBANO, Sergio et al. The problem of motivation and development of human capital in the pymes of Rosario, Argentina: A proposal based on neurosciences. SaberEs [online]. 2019, vol.11, n.2, pp.171-193. ISSN 1852-4418.

The results of a research that analyzes the causes of staff motivation problems envisioned in small businesses in the city of Rosario, Argentina, are presented in this article. Further proposes for new alternative solutiona using the contributions of the set of disciplines that make up the Neurosciences are presented. The present article is based on working environment surveys conducted in two industrial companies in the city of Rosario, one of which has two plants, involving 100% of the operational staff. In addition, interviews with management and supervisory personnel have been made. The results obtained will be used to propose a series of interventions, based on the study of the functioning of the human brain, to improve the staff motivation and performance. These stimuli will be given the name of Neuroincentives.

Keywords : Neuroincentives; Operational Staff; Working Enviroment.