Abstract

SALAS, Hugo. Las imágenes por venir. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.39, pp.87-98. ISSN 1853-3523.

The article undertakes a critic of the present conditions of knowledge transmission in the careers of Cinema and Television, Sound and Image Design and Audiovisual Design, from an analysis of the conceptions and ways of teaching and learning that come off the analogy proposed by the term alphabetization. On the other hand, the analysis of enunciation, takes to a raise on the political implicancies about the construction of subjectivity in the professional qualification. Finally, the article offers a different idea of audiovisual communication after the notion of writing.

Keywords : Audiovisual alphabetization; Audiovisual language; Code acquisition; Education and power; Education like critical reconstruction of previous knowledge; Ideological conditions of the technological transference; Image ideolog; Image practices history; New medi; Pedagogy and deformation; Pre-eminence of the cinematography; Production and writing; Professionalisation.

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