Abstract

JOLY, Verónica. Arte, moda y consumo cultural. Cuad. Cent. Estud. Diseño Comun., Ens. [online]. 2012, n.39, pp.283-294. ISSN 1853-3523.

The artistic and cultural value of fashion productions has increased in the last years. The author design stores , the museum, the cultural center and even the runway and the shopping mall offer spaces for dialogue between market, fashion and art. Languages like those of the installation, the performance and the intervention are the most usual when locating clothing in an artistic space. Simultaneously, these resources are taken by creators in the runway and in the windows of the author design establishments. This article aims to analyze the different meanings that in present societies empower the way in which the dress appears, is appreciated and recognized visually by the spectator like part of the legitimate culture.

Keywords : Aesthetics; Art; Consumption; Cultural field; Dress; Fashion; Language; Vanguard.

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