Abstract

VENEZIANI, Marcia. Costumbres, dinero y códigos culturales: conceptos inseparables para la enseñanza del sistema de la moda. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2014, n.48, pp.81-93. ISSN 1853-3523.

Fashion and consumption are closely linked by so-called "cultural codes" which vary according to each civilization. This paper addresses this issue by linking the approaches of scholars from various periods and nations in order to find similarities and differences in consumption habits. Fashion consumption and its implied visibility have to mandatorily refers to money, whose social validity at a historic moment was called by Ortega y Gasset as "Chrematistic empire times." The article is intended to infer that when teaching about fashion and consumption studies the interdisciplinary approach is substantial to understand the fashion system. This paper is an excerpt of the author doctoral thesis and subsequently published under the name Fashion, Economy and Society. Today, this contribution comes to enrich the academic world, to integrate this publication.

Keywords : Chrematistics; Consumption; Crisis; Cultural codes; Fashion; Money; Ostentation; Time.

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