Abstract

BERTUZZI, Florencia  and  ESCOBAR, Daniela. El espíritu emprendedor (...). Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2017, n.64, pp.1-10. ISSN 1853-3523.

Abstract: In the Argentine market, the professional growth opportunities are not exclusive to pre-existing consolidated companies. The current socio-economic context of the country offers the possibility for new fashion design professionals to establish themselves as entrepreneurs and communicators of their own products. It has also changed the sensitivity of users who are increasingly interested in consuming conscientiously; consumers are looking for products that differ in industrial massiveness, while simultaneously valuing the old techniques of textile revaluation as artisanal embroidery complemented by new technologies. Thus, the combination of Argentine independent design with new professionals shows a prolific and beneficial scenario, yet it problematizes the development of new entrepreneurs committed to national commercial progress.

Keywords : Entrepreneurship - independent design - textile revaluation - new technologies - new user - commercial development..

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