Abstract

PEDRAZZINI*, Ana  and  SCHEUER**, Nora. Sobre la relación verbal-visual en el humor gráfico y sus recursos. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2019, n.74, pp.123-141. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi74.1091.

In this paper we study the ways in which verbal and visual modes are articulated in multimodal cartoons, focusing on: 1) the functions each mode accomplishes to build the referenced situation (theme) and the fictional situation (humorous play) and 2) the verbal, visual and mixed resources used. The corpus of cartoons analysed was obtained in the frame of a questionnaire in which cartoonists were asked to choose the cartoon that best represented their work. A gradation of modal participation in the construction of both the referenced and fictional situations was identified. Grade 1 consists in the distribution of modal labour; Grade 2 in partial conjunction, while in Grade 3 conjunction is total.

Keywords : verbal-visual relation; multimodality; intermodality; cartoon; resources; rhetorical figures.

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