Abstract

GONZALEZ ELICABE, Ximena. La permanencia en el cambio. El poncho como bandera de libertad. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.78, pp.38-50. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi78.3659.

The poncho has been a present element since ancient times, an essential object in the daily life of the American man. Over the centuries and with different cultural contributions, it has become a symbol of our identity. The poncho participated in the history of the Nations of South America, both from the Jesuit Missions where they were produced to be marketed, and in tolderias and pillboxes, where they provided protection and shelter. The poncho was the protagonist of a flourishing textile industry in Argentina at the beginning of the 19th century. When studying the production of raw materials and manufacturing of these textiles, as well as the commercial routes from the productive centers to the metropolis, we can understand social and economic aspects of the times that consolidated the construction of the Republic and enhanced the national identity. It currently appears in the most important international catwalks and street fashion also testifies to its acceptance as a trend. Young Argentine designers are projected in the world of global design, proud of their identity, incorporating ponchos in their collections, with raw materials and novel fabrics, searching for new possible uses that does not recognize categories or protocols.

Keywords : Culture; identity; history; Republic; economics; social policy; evolution; trends; design..

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