Abstract

FERNANDEZ, Mercedes Buey. Educar para no competir. La guerra de las naciones: nuevo escenario multipolar e innovación social como alternativa de adaptación. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.78, pp.79-90. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi78.3662.

In a changing and globalized world, which shouts for innovation, identity and meaning, it seems that those who expect the world to adjust to its calculations and pre-dictions are destined to be frustrated. Historically, changes have been scary because the unknown scares. However, life today is intrinsically changing, moving, disappointing and surprisingly positive. In this sense, living a life of inflexible expectations is a recipe for disaster. (Asthma, 2017) In short, the rules and structures are not divine creations. What is to be done when recognized and familiar structures fall?

The world is immersed in times of drastic changes. The powers are weaken, the masses are scattered and the earth cries. But humanity is no longer afraid of change, it seeks change; the rules follower is frustrated and the improviser adapts.

Keywords : sociology; globalization; culture; debate; design; innovation; present..

        · abstract in Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )