Abstract

BERTUZZI, María Florencia  and  ESCOBAR, Daniela. Identidad y nacionalismo. Una mirada sobre la búsqueda de identidad y nuevas tendencias en el diseño de modas. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.78, pp.115-127. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi78.3665.

Talking about the current worldwide situation is highly contradictory. On the one hand, the massification that globalization produces is undeniable, therefore, the existing unity between the different countries and the new forms of communication and access to information make possible the instantaneous connection at the global level; while on the other hand there is a huge need for differentiation and, in this sense, the return to roots and exploration within the territory of origin have given a new sense to fashion and has given a new role to fashion designers. The search for a marked identity is generated from the claim of ancestral textile techniques, textile experimentation, sustainability, slow fashion and upcycling, nationalism to the surface, functionality of the hand with intelligent textiles, among other trends in the design of dress.

Keywords : fashion; trends; Clothing design; conscious fashion; sustainability; new luxury; resilience..

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