Abstract

WERNER, Thomas. Preconceptions of the Ideal: Ethnic and Physical Diversity Fashion. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.78, pp.183-193. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi78.3670.

As we see a rise in the conversation regarding diversity across social media, the fashion industry is simultaneously driving a discourse around inclusion and the preconceived ideas of the “ideal” and body diversity. What has been a predominantly Western European and American response will be examined via current advertising campaigns and runway shows hosted by established fashion companies, (e.g. Gucci, Max Mara, Bottega Veneta, Aerie, Rio Uribe, and others) providing context for the socio-cultural evolution within the fashion industry.

Keywords : Diversity; Fashion Campaigns; Cultural; Cross-Cultural; Advertising Campaigns; Media; Commercial Media; Social Awareness; Mono-ethnic..

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