Abstract

MENDOZA, Marina. El Movimiento de Mujeres Indígenas por el Buen Vivir. Intersticios de una lucha feminista, antiextractivista y por la Plurinacionalidad. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.91, pp.109-129.  Epub Aug 10, 2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi91.3823.

On June 30, 2018, the Movement of Indigenous Women for the Good Living (MMIBV) made its first public appearance on the Argentine political scene. With the March of Original Women as antecedent (created in 2012), the plurinational organization manifested the need to make visible a complex network of struggles rooted in its triple exclusion: ethnic, gender and class.

Gradually, and in the heat of the exacerbation of the conflicts between the national states and the original communities, the movement acquired an antiextractive character, promoting the Good Living as a model of alternative development. The criminalization of social and territorial protest in particular, which in Argentina has radicalized during Mauricio Macri’s administration (2015), as well as the judicial prosecution of Mapuche leaders in a strategy that exceeds national limits, demanded a change in the initial communication scheme of the Movement.

In this article we propose to analyze the MMIBV from its diffusion, audiovisual and infographic materials, in a temporal period that goes from its emergence in the middle of 2018 to March 2019. The communication and visibility strategy of the Movement is entirely digital, using the Facebook platform as the main axis of its link with the citizens. Their de facto exclusion from the hegemonic media and the slight -or none- public perception of the problem that these communities are going through -with the systematic silencing of local and national public officials- led to the use of alternative mechanisms of debate and denunciation.

This element is of particular interest, since it is not simply an election, but it reflects the ability to be recognized in the public sphere only through this medium. Likewise, the very nature of this platform permeates the content of the pieces, their capacity for replication, the modes of dissemination and discursive strategies.

That is why this article proposes to describe and explore the official and material dissemination material of the MMIBV, based on five lines of inquiry:

1. the role of women as a leader; 2. the vindication of their ethnic, gender and class identity; 3. the search for relations of horizontality -inter and intracommunity, with the population as a whole, between men and women-; 4. the conception of nature and its ancestral precepts in the development of an alternative development model; 5. the nature of the struggle and its link with the States -local, national and international-.

Keywords : Indigenous communities; antiextractivism; feminism; criminalization; ancestral territories; plurinationality; indigenous genocide; official communications; social networks; visibilization.

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