Abstract

BERMUDEZ AGUIRRE, Diego. Una mirada al cartel. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.93, pp.35-44.  Epub Aug 20, 2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi93.3848.

This text is part of the Colombian Billboard doctoral research project at the University of Granada (Spain). It’s about the modernization of Cali through the stamp (1910-1944). The main theme of this text is the history of graphic design and its content focuses on the poster as a cultural object and its main features. The poster is a window and a mirror in which we can understand a society in a specific period of time, reason why, the cartels have become reference of the modern world.

Keywords : Graphic design; Cali; modernization; culture; society.

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