Abstract

PEREZ, Lorena. Observar y consumir moda. Nuevas formas de comunicación digital. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.100, pp.99-107.  Epub Jan 05, 2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi100.3988.

The project addresses the emergence of fashion blogs as a new form of digital communication and the impact generated in the fashion system, ten years after its greatest exposure. Social networks replaced the production of these sole proprietorships that promoted a new way of observing and consuming fashion. The work will deepen the reasons that gave rise to its emergence and the paradigmatic cases that consolidated the phenomenon and its evolution towards a sustainable project. The cases: Chiara Ferragni, Scott Schuman, Emily Weiss, Garance Doré, Leandra Medine, Susie Lau and Elin Kling.

Keywords : blogs; fashion blogs; bloggers; fashion journalism; fashion communication..

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