Abstract

BRAVO, Úrsula  and  BOHEMIA, Erik. Representaciones del proceso de diseño: de la didáctica a la metáfora. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2022, n.103, pp.76-96.  Epub Feb 22, 2022. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi103.4127.

The visual representations of the design process are used as didactic devices to illustrate) which are the main stages, the types of thought involved, activities and the feedback loops that take place throughout the process. Considering that the action of representing consists of selecting or emphasizing some elements of the phenomenon represented by others, we ask ourselves which conceptions of design communicate those models and which aspects they omit. We propose a theoretical study to discuss two central elements: a) the didactic function of these models and b) the different narratives using metaphors that these models express. We have selected, at our discretion, different representations of the design process from academic and professional sources, including articles and books in physical and digital formats. We conclude that these models contribute to produce and reproduce a professional culture of design, to the extent that its creation, dissemination, and consumption, facilitating transmitting “shared values” and a “narrative” between designers and others who seek to adopt the way of working, think or learn from the designers.

Keywords : design thinking; design process; visual representation; didactic image..

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