Abstract

ALVARO, Xavier Fernando Jiménez; MONCAYO, Anabel Soraya Quelal  and  BORRERO, Guillermo Sánchez. La nueva enseñanza del Diseño Gráfico en la Pontificia Universidad Católica del Ecuador. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2022, n.104, pp.15-72.  Epub Feb 25, 2022. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi104.4020.

With the approval in Ecuador of the new Organic Law of Higher Education (LOES) in 2010 and its respective Academic Regime Regulations (RRA) 2012 and Regu lations for the Presentation and Approval of Careers and Programs of Higher Education Institutions (RPACP) ) in 2014 and issued by the Higher Education Council CES, the redesign of undergraduate and postgraduate study programs in the country began. In this context the new proposal of the Graphic Design career is presented, considering the relevance of the curriculum in which the learning of the theoretical knowledge of the discipline of Graphic Design is integrated, with professional skills so that students are able to contribute design solutions from a strategic vision and high symbolic value, oriented to the demands of the public sector, small and medium enterprises, social organizations and communities. A proposal of integral education based on the development of your personal and professional life project based on the strengthening of the vocation, the goal of cognition, self-regulation and personal, social and environmental responsibility, within a framework of observance of ethical values, human and Christian characteristic of Ignatian pedagogy and good living. This proposal framed in the mission and institutional vision of the PUCE is specified in the curriculum that reflects the strengthening of design education based on the resolution of specific problems, with real requirements and users. It takes as its axis the Design project and in its three stages corresponding to the project method. It also relates subjects horizontally and vertically in a unified way, thus converging in the development of short and long projects that demonstrate the competencies that designers must have at their graduation.

Keywords : Graphic design; teaching; curriculum; curriculum design..

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