Abstract

GOLDENTUL, Analía  and  SAFERSTEIN, Ezequiel. Los jóvenes lectores de la derecha argentina. Un acercamiento etnográfico a los seguidores de Agustín Laje y Nicolás Márquez. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2022, n.112, pp.133-156.  Epub June 01, 2022. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi112.4095.

This article addresses the relation between edition and politics from the study of the production, circulation and reception of authors and books circumscribed to the right-wing ideology. Recently, the authors Nicolás Márquez and Agustín Laje, published by the right-wing Unión Editorial, have acquired an unusual visibility, reflected in the circulation and selling of their books and the massiveness of their events and presentations. We hold that the communication circuit that produces and reproduces their discourses place the book an object that, as it spreads, allows the authors to become intellectual, cultural and political leaders with “authority” and creates readers communities. They buy, read and use them as a way to ensure their beliefs, feeling and political opinions. From interviews and public monitoring of these authors we explore the forms of sociability and political subjectivation that these authors and their books enable in a space where right-wing ideas circulate in Argentine today.

Keywords : Right-wing; ethnography; intellectuals; edition and politics; political culture; editorials; readers..

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