Abstract

DAGATTI, Mariano. A las puertas de la Casa Rosada. La construcción del mundo imaginal kirchnerista (2003-2019). Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2022, n.112, pp.157-186.  Epub June 01, 2022. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi112.4097.

Politics involve all senses: we listen to political speeches, we participate in political rituals, we attend demonstrations and protests, we follow politicians’ Twitter, Facebook or Instagram accounts. Political forces deploy imaginal worlds filled with symbols, images and rituals, that invite us to follow their projects, their ideas, their values. In this article we try to understand the ethical world of the Front of Everyone [Frente de Todos] during the presidential elections of 2019. In order to do so, we take into consideration the imaginary logics deployed by Kirchnerism since its arrival to the Pink House in 2003. A hypothesis guides this text: the imaginary world of the current administration represents a mutation from the former Kirchnerist experiences. The reason for said mutation is the recovery of memories associated with democratic culture and governmental capacity, memories of values and experiences that the force itself had originally encouraged and then progressively left aside.

Keywords : imaginal world; Kirchnerism; national identity; democracy; competence..

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