Abstract

GRASSETTI, Julieta. El discurso político de Nayib Bukele en Twitter. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2022, n.112, pp.245-269.  Epub June 01, 2022. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi112.4102.

Nayib Bukele assumed as president of El Salvador on June 1st, 2019. His victory ended the bipartidism that had prevailed for thirty years in the country between FMLN and ARENA. The youngest Latin American president is now known as a millennial due to his presence in social networks. Bukele constantly uses these tools as a means of political communication. This article aims to investigate the construction of Nayib Bukele’s political discourse on his Twitter account during his first hundred days of government. It seeks to figure out how he has built a deideologized and ahistorical discourse around the idea of efficiency, transparency and good administration of the State’s resources.

Keywords : El Salvador; businessmen; Bukele; political discourse; Twitter..

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