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Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos
On-line version ISSN 1853-3523
Abstract
PONTORIERO, Andrea. Mujer y Cine ¿hay lugar para la heroína?. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.117, pp.73-83. Epub Mar 01, 2023. ISSN 1853-3523. http://dx.doi.org/10.18682/cdc.vi117.4274.
When Campbell talks about the hero's path, he does it in masculine. It is naturalized that this place is occupied by a hero and not a heroine. The "path" means a structure, a series of "moments" that are repeated for every hero. We see this structure repeated over and over again in most of the stories that are told to us from the very beginning of humankind to the present. What`s interesting about Campbell's approach is that this structure is repeated at the level of the unconscious when we make the passage between childhood and our adult life. This is why all those stories, myths, that are told from one generation to another, are so deep in the consciousness of the humans that share the same culture. It´s a path full of effort and sometimes pain to seek identity, and become an adult who is usefull to society.
In this paper we will investigate the work of an Argentine filmmaker of the twentieth century, María Luisa Bemberg, who through her work and her practice as a screenwriter and film director called into question some naturalized cultural values regarding what it is to be a woman. She did it in the subject of his films but also in her professional practice. She is known as the first Argentine film director. She managed to be recognized for her work in an environment with a high percentage of male workers and in most of her projects she relied on the production of another woman: Lita Stantic, a place that wasn´t either occupied by women. We are also going to work on some of the female stereotypes that are discussed in her filmography, historizing and contextualizing their construction.
Keywords : Cinema; Bemberg Woman; feminism; hero; heroine; myth - nomos; hegemony; stereotypes..