Abstract

ESTEBECORENA, María Pía. Prólogo. La Imagen personal frente a los nuevos desafíos 2020. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.118, pp.11-16.  Epub Mar 30, 2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi118.4144.

The global changes in the economy and the “new normality” as a daily way of life mean that the concept of Image is changing towards finding a new location that allows us to respond to new variables that each person is facing.

The perception of time, distance without distances, the virtuality of the image defines a new way of meaning the image concept.

Without a doubt this also affects not only the perceivable but the way of structuring the teaching of aspects such as Color, when it was believed that it was impossible to teach or diagnose it with virtually the same quality with which the techniques are applied in person.

All these variables make up a new paradigm that marks a new direction within the line of conceptual research in 360º Image that we began to develop in 2019 Diverse authors and experts in Image from countries with cultures and customs as dissimilar as India, Austria, Mexico, Brazil and Argentina share in this new edition of UP Academic Cuadernos the new challenges that have 2020 as a starting point so that we can rethink the Image conceptually in this context with an open end.

Keywords : 360º image; New normality; COVID19; Political Image; Image Psychology; Personal Brand; Millenialls; Soft skills; Integral Image Concept; Marketing; Business; Sustainability..

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