Abstract

SEVILLA, Coca. La Imagen de la Política enPandemia: Cuando todo Comunica. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.118, pp.17-27.  Epub Mar 30, 2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi118.4145.

The impact of the Covid-19 marked, in the whole world, a watershed in the lifestyle, way of socializing and living together for millions of people. Also, this pandemic accelerated the definitive entrance to the fourth digital revolution. This whole phenomenon is known as “the new reality”.

The crisis that has been experienced worldwide, has plagued all industries, sectors and professions. And of course, politicians and their way of coming and staying in power cannot be left aside. If already before Covid-19, being a politician was synonymous with a host of negative terms and concepts, nowadays, managing the political image becomes a huge challenge for advisers and specialists on the subject.

With this work, the aim is to present the new reality to design, manage and manage the image of politicians in an environment where the masks, the healthy distance as well as the strict protection and hygiene protocols will prevail in the long term.

Keywords : Image; Political Image; Personal Image; Institutional Image; Personal Brand; Political Communication; Politics; Political Actors; Political Parties; Power; Positioning; COVID 19..

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