Abstract

ESTEBECORENA, María Pía. El concepto de Imagen en la nueva normalidad. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.118, pp.53-60.  Epub Mar 30, 2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi118.4148.

The concept of a global pandemic has forced to change interpersonal communication in an abrupt way. Within this adaptation, the concept of Image as such is developing its reformulation.

Today more than ever Image is perception and communication. In this work you will see how the question about what the Image is has been reformulated almost by itself. As Image specialists, today there appear before us aspects of the lives of others that we did not see before, new needs from the personal image of clients, who ask to incorporate a new learning about their own Image and how it communicates to others.

Today customers perceive that their Personal Branding is key in communication in this new normal. The resignification of the Image concept has initiated a change without return posing a new challenge in the profession.

Keywords : New normality; COVID19; Personal Branding; Personal Brand; Image; Digital; Resilience; Perception; Neuroleadership; Neurobusiness; Neuroimaging..

        · abstract in Spanish | Portuguese     · text in Spanish     · Spanish ( pdf )